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Skip to Content Japanese English Chinese About RIETI Site Map Help Contact Discussion Papers Search Site Search Menu Research Areas Research Programs (FY2024-2028) Research Programs (FY2020-2023) Research Programs (FY2016-2019) Research Programs (FY2011-2015) Policy Research Domains (FY2006-2010) Projects Survey Fellows According to Title Alphabetical order RIETI Alumni Research/Policy Papers Discussion Papers (English) Discussion Papers (Japanese) Policy Discussion Papers (English) Policy Discussion Papers (Japanese) Technical Papers (English) Technical Papers (Japanese) Non Technical Summaries List of Articles in Journals Research Digest Discussion Papers Search Publications RIETI Books (English) RIETI Books (Japanese) History of Japan's Trade and Industry Policy Authors' Words Other Publications (English) Other Publications (Japanese) Events Symposiums Workshops BBL Seminars Archived Seminar Series Data JIP Database R-JIP Database CIP Database Industry-Specific Nominal and Real Effective Exchange Rates AMU and AMU Deviation Indicators JSTAR RIETI-TID RIETI FDI Database ICPA Project Links Articles Column Special Series Newspapers & Magazines Fellows' Works VoxEU Column From IZA Perspectives from Around the World Other Contents RIETI Report Policy Update Keizai Sangyo Journal (METI Journal) Research Areas Fellows Research/Policy Papers Publications Events Data Articles Site Map Technical Issues Coontact Discussion Papers Search Close HomePublicationsAuthors' Words Authors' Words Global Business Strategy Print Global Business Strategy Written by MOTOHASHI Kazuyuki Co-author/editor's words (preface)* This publication is in Japanese. An English translation is not available.Helping Japanese companies achieve true globalizationIn the first decade of this century, the global economic environment has seen tremendous changes. The most significant is the rise of emerging countries. The share of global GDP accounted for by developed nations such as Japan, the United States, and European countries has dropped from almost 80% in 2000 to about 60% in 2010. I estimate that this share will fall to around 50% by 2020 and to about 40% by 2030. Meanwhile, emerging countries such as China, India, and Brazil are increasing their market presence. In terms of population, the picture of a global economy centering on developed nations in which those countries that represent 10% of the population generate 90% of the wealth is disintegrating. It is becoming increasingly important for global companies to develop business strategies to adapt to this new era.This book systematically summarizes the business strategies of global companies that are addressing the rise of emerging countries. While in the past, textbooks on international management and global business theory were mainly based on developed countries, this book is characterized by a primary focus on strategies for emerging countries, where the business environment is quite different from that of developed nations. Among these emerging countries, it discusses China and India, believed to be the two chief economic powers of the 21st century, and contains case studies on companies operating in these countries to allow readers to get a sense of how business fields differ from those in developed nations such as Japan.Also, instead of a narrow discussion of how overseas businesses differ from domestic businesses, the book's content focuses on the concept of an overall business strategy for an enterprise that aims to become a true global company that draws on all of its management resources, both domestic and overseas. For quite a few Japanese companies, more than half of their sales come from overseas markets, and their overseas subsidiaries hire significantly more employees than their domestic ones. However, their governance structure is still centered on the head office in Japan and is generally far from an optimum global management organization that takes advantage of diversity in countries where they have expanded. Echoing my belief that it is crucial for Japanese companies to improve their business organizations on a global scale, given the fact that the main business battlegrounds have moved from Japan to overseas, emerging countries in particular, the book is called Global Business Strategy.I hope this book helps Japanese firms to make a significant leap forward in becoming true global companies. >> Original text in Japanese Author MOTOHASHI Kazuyuki Publications RIETI Books (English) RIETI Books (Japanese) History of Japan's Trade and Industry Policy Authors' Words Other Publications (English) Other Publications (Japanese) Communications Newsletter RSS Feed Facebook X YouTube Research Areas Research Programs (FY2024-2028) Research Programs (FY2020-2023) Research Programs (FY2016-2019) Research Programs (FY2011-2015) Policy Research Domains (FY2006-2010) Projects Survey Fellows Research/Policy Papers Discussion Papers (English) Discussion Papers (Japanese) Policy Discussion Papers (English) Policy Discussion Papers (Japanese) Technical Papers (English) Technical Papers (Japanese) Non Technical Summaries List of Articles in Journals Research Digest Discussion Papers Search Publications RIETI Books (English) RIETI Books (Japanese) History of Japan's Trade and Industry Policy Authors' Words Other Publications (English) Other Publications (Japanese) Events Symposiums Workshops BBL Seminars Archived Seminar Series Data JIP Database R-JIP Database CIP Database Industry-Specific Nominal and Real Effective Exchange Rates AMU and AMU Deviation Indicators JSTAR RIETI-TID RIETI FDI Database ICPA Project Links Articles Column Special Series Newspapers & Magazines Fellows' Works VoxEU Column From IZA Perspectives from Around the World Other Contents RIETI Report Policy Update Keizai Sangyo Journal (METI Journal) About RIETI Privacy Policy Site Policy Site Map Help Contact METI Web Site Research Institute of Economy, Trade and Industry, IAA (JCN 6010005005426)JCN: Japan Corporate Number Opinions expressed or implied on this website are solely those of the author, and do not necessarily represent the views of the Research Institute of Economy, Trade and Industry (RIETI).Titles, numbers, specific names, etc. on this website are as of the date of publication. 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